Today I looked into how our film could be distributed. We looked at the FDA website http://launchingfilms.info/furtherdiscussions/ which explained how to distribute your film successfully and how to do it on a number of platforms.
David Willing (CEO, Miracle Media Group) said that people are 'bombarded' with different advertisements all over the place, wherever you may be, and therefore it becomes challenging to target an audience, just for 2 or 3 seconds to let them know that a specific motion picture is coming, due to the massive variety of things around these days.
The trailer, according to David Willing, is still the most important part of advertising a film. The in cinema trailer is what the public will see first, and will judge the film from this, and therefore it is extremely important that the trailer shows the unique and interesting clips from the film, in order for a 'hype' or 'buzz' to be created, and to build an audience ready for the films actual release whenever that may be. There are 3 different types of trailer: the teaser, the TV Spot trailer and the official.
Public relations and print elements are also emphasised by David Willing as he states that without synergy between the two, they won't work together, and this is vital in advertising an upcoming film. He stresses that there must be a uniqueness about the film, a specific look, such as creating a new font, like Spiderman or Batman has done, in order for the public to associate that font directly to the film title.
Robin Behling (FEREF) talking about the poster, stresses how the importance of these posters is to signal the film genre and sell the concept which is of 'paramount important'. The posters can appear anywhere logical, most likely, billboards, on the internet and in newspapers. These posters are the first look at a film and are there to 'tease' the public into making you want to go and see that film, and also reflect what genre the film is, to target the audience it wants.
Multimedia is spoken of being an extremely important aspect of advertising a film, with the Internet being the main contributor to this. There will always be a central website to a new released film and this is an important and very effective way to allow an audience to delve deep within the film before its general release and is also where they will find other multimedia to play with associating with the film such as: artwork, games, different trailers and competitions. Viral marketing is explained to be an extremely important aspect of advertising as well. The word 'viral' means that something is spread and in this case viewed by a large audience which creates a 'buzz' or 'hype'. For something to become 'viral' it is a necessity for it to be interesting and has to make people want to view whatever it is and of course has to relate to the nature of what its advertising.
I plan to include several elements written above to attract an audience to my film. Many of these elements will be expressed professionally on my official film's website.
