Age group: 18-29
Clothes: Nike, Adidas, Umbro, Reebok, Dunlop and
Slazenger
Restaurants: Nandos, McDonalds, Burger King,
Subway, Kfc and Pizza Hut
Gender: 80% male 20% female.
Related Tv shows and films: Top Boy,
Shifty, Ill Mannors, Harry Brown, Attack The
Block, Anuva Hood, Kidult hood and
Adulthood
Media: Bbm and Nokia bricks
Magazines: Fhm, Loaded, Nuts and Zoo
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